Yolt (fintech startup) needed a hero video to help launch the 2.0 version of their app. The video would be shared on social media platforms to announce the new product and communicate its benefits to the audience. The aim was to generate awareness and excitement surrounding the enhanced features and functionalities of the new app. Additionally, variations of the video were created for performance marketing purposes. Collaborating with the wider team involved in the 2.0 launch, I ensured that the video aligned with the overarching look and feel of the launch.