This video was originally created to promote the Match.com UK app on the Play Store, but was adapted into a performance marketing piece to advertise the app. The brief was to demonstrate the ease of signing-up and using the app, by showcasing the user journey from sign up to the first date. The video also needed to reflect the brand’s identity and have a structure that made updates easy. 

The designs were very effective at driving acquisition and I adapted the video’s for two of the match.com sister brands; Lovescout 24 in Germany and Meetic in Spain. I also adapted it for Meetic to use to launch their French language app in Canada.