An infographic showing the surprising traits UK singles say make their ideal date.  The objective was to create a compelling infographic that could be shared with the press, with the aim of generating media coverage for Match and ideally featuring the infographic with the Match logo. The infographic achieved significant recognition and was featured in various publications, including the Daily Mail Online. 

Following it’s success, I adapted the design for the Swedish market and incorporated new data for a version 2 years later.