To promote singles-only events, Match held PR events known as 'Reality Dates,' which aimed to highlight authentic aspects of a relationship, such as couples building flat pack furniture together. 

To help promote them, I designed a series of illustrations to parody Ikea instruction manuals, humorously portraying the reality of couples attempting to construct flat pack furniture. The results were highly successful, with the story being picked up by national media outlets. This effective promotion helped generate significant visibility and interest in the events among the target audience.